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General Business
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Sales

Bachelor of Science in Business Administration (B.S.B.A.)

Degree Overview

Salespeople are vital links between an organization and their clients. They manage relationships, craft solutions and ensure permanent customer satisfaction for organizational prosperity. If you’re a creative problem solver who thrives on building connections and paying attention to detail, then a degree in Sales is perfect for you! In this fast-paced field, trends are ever-changing, making it an exciting journey for lifelong learners.

Discover NKU’s Sales program, ranked among the nation’s best by the Sales Education Foundation (SEF). Through hands-on experiences with industry leaders like the Cincinnati Reds and NKU’s basketball team, alongside impactful projects with nonprofits via the Mayerson Project, students gain practical skills for success in sales.

Our sales program has been awarded "Top Sales University" by the Sales Education Foundation (SEF) two years in a row.

Logo that says SEF top sales university
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Sales Bachelor's Degree

Sample 4-year degree plan


Program Availability

➤ On Campus | 100% Online

➤ Also available as a minor


Program Quick Links

➤ View Admission Requirements & Courses
➤ Department of Management
➤ Haile College of Business

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Contact Us

Have questions about the general business program?

Joe Cobbs | Department Chair | cobbsj1@nku.edu | 859.572.7960
Teresa Huddleston | Academic Coordinator | huddlestot1@nku.edu | 859.572.6582