Jose Luis Saavedra Torres is an Assistant Professor of Marketing. He holds a Ph.D. in Business Administration with a concentration in marketing from the Southern Illinois University at Carbondale.
Dr. Torres has been tirelessly working toward leveling up our sales programs at Haile College of Business. He has been working for the past year to build a Sales Hub inside Haile, as well as spearheading a B.S.B.A degree in Sales. Both the Sales Hub and the major will launch in Fall of 2024.
Prior to coming to NKU, he earned his MBA (1999) from IESA (Venezuela) and Emory University in Atlanta, GA, and his B.A. in communication with a concentration in advertising and PR from Universidad del Zulia (Venezuela).
His areas of interest include B2B sales, branding and experiential and digital consumption. His work has been published in the Journal of Product and Brand Management, Marketing Management Journal, Journal of Retail and Consumer Services, and Journal of Business and Industrial Marketing. Prior to pursuing his Ph.D., Jose worked for more than 15 years in a marketing and sales capacity at several organizations including advertising agencies, mobile carriers, retail chain stores, automotive (Toyota), and print/digital media.
Joe Cobbs, Ph.D. chair of the Department Of Marketing, Sports Business and Event Management, and Construction Management said this of Jose, "it's fun and inspiring to see the enthusiasm Dr. Saavedra T brings to the NKU Haile College of Business and spreads to his students and colleagues! Thanks Jose!! NKU is a better place because of your involvement and commitment."
